The Poznań University of Economics

Tourist Chair

Type of tourism research activities

Globalization in tourism, international marketing of services, global marketing in the hospitality industry, economics of tourism enterprise, financial management, lodging industry management, development of company management methods.

Impact of tourism on regional development – regional development strategies. Stimulation of entrepreneurship in tourism. Quality assurance and knowledge management in tourism, SPA market – health services. Sustainable development in tourism. Perspective of tourism demand. Management of urban tourism, tourism partnership and leadership. Marketing for tourism destinations. Local government involvement in tourism development processes.

Contact person

Dr Marlena Bednarska
m.bednarska@ue.poznan.pl

Prof. dr hab. Grzegorz Gołembski
al. Niepodległości 10
61-875 Poznań, Poland
T 0048 61 854 37 66
F 0048 61 85 34 16; 0048 61 854 39 81
g.golembski@ue.poznan.pl
www.turystyka.ue.poznan.pl

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