Prof. Dr. Mike Peters
SME & Tourism, University of Innsbruck
Type of tourism research activities
– Small hospitality businesses
– Family hospitality businesses
– Growth problems and hurdles of hospitality firms.
– Coporate social responsibility in hospitality and tourism
– Experience creation in tourism
– Innovation and Product Development in Hospitality and Tourism
– Climate Change awareness of Customers and Owner-managers
Other research activities
– Entrepreneurship and small business management behaviour
– Family business management
Contact person
Mike Peters
Margit Salchner (secretary)Department of Strategic Management, Marketing and Tourism
University of Innsbruck
Universitätsstrasse 15
A-6020 Innsbruck
T 0043 512 507 9560
F 0043 512 507 2845
mike.peters@uibk.ac.at
